PRN: 2012 Game Marketing Awards Finalists Announced by PromaxBDA

2012 Game Marketing Awards Finalists Announced by PromaxBDA

Bethesda Softworks, Microsoft Xbox, Ubisoft, AKQA, Cutwater, Midnight Oil / LAgraphico, Square Enix, The Ant Farm and Deutsch are Among the Top Finalists

LOS ANGELES, March 14, 2012 /PRNewswire-USNewswire/ — PromaxBDA, the association dedicated to the success of marketing, promotion and design professionals in entertainment and the interactive community, announced the finalists for the Game Marketing Awards, the first and only annual awards competition established to honor the finest work created by the marketing professionals in the game marketing community. Winners for the Game Marketing Awards will be announced at the Game Marketing Awards Ceremony taking place immediately following the Game Marketing Summit, a full day event that brings together the leading companies and industry brand and marketing executiv es for discussion, deliberation and debate around the issues and opportunities in the video game entertainment industry. The Summit and Awards will take place on April 17 in San Francisco at the Yerba Buena Center for the Arts.

“The Game Marketing Awards offer nominees and winners the opportunity to be recognized and celebrated among the industry’s best and brightest,” said Jonathan Block-Verk, president and CEO of PromaxBDA. “We’ve seen some amazing work this year in our most competitive and entered competition to date.”

This year’s top finalists include:
Bethesda Softworks
Midnight Oil / LAgraphico
Microsoft Xbox
Square Enix
The Ant Farm

For a complete list of finalists and details about the Game Marketing Summit and Awards go to

Whether it is new technologies, the latest communication methods or the hottest in creative executions, keeping up is critical to staying relevant and to driving success. Executives in the video game marketing industry gather once a year for a not-to-miss event providing key insight for staying ahead. The one-day essential event explores what’s trending in marketing, what’s important to the audience, what’s happening in creative innovation and what’s next for the video game industry.

About The Game Marketing Summit and Awards
The Game Marketing Summit and Awards celebrate marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For additional speaker information and details about the event, please visit, follow @PROMAXBDAGMS on Twitter or “like” Game Marketing on Facebook. This event is part of PromaxBDA (, a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.



PRN: Campari® Announces the First-Ever “Best Aperitivo” Cocktail Competition With the U.S. Bartenders’ Guild

Campari® Announces the First-Ever "Best Aperitivo" Cocktail Competition With the U.S. Bartenders’ Guild

Next Generation of Mixology Talent to be Highlighted Through Creation of "Italian Happy Hour" Cocktails, Winner to Represent U.S. in Beijing

SAN FRANCISCO, March 14, 2012 /PRNewswire/ — Campari®, the legendary one-of-a-kind red spirit, today announced the first-ever Campari “Best Aperitivo” Cocktail Competition in conjunction with the U.S. Bartenders’ Guild (USBG). The official USBG national competition will seek out the best drinks made with Campari as an aperitivo – a pre-dinner libation designed to stimulate the appetite. The competition is open to all active members of the USBG, the leading non-profit network for professional bartenders.

The competition will start with regional mix-offs at every one of the USBG’s 29 local chapters across the U.S. from March 15 to April 15, 2012. The regional finalists will each win a trip to New York City to compete at the final competition on Sunday, May 13, 2012 during the Manhattan Cocktail Classic. The judges include industry luminaries: USBG President David Nepove, bar legend Tony Abou-Ganim, master mixologist Francesco Lafranconi, and aperitivo expert Jacques Bezuidenhout. The USBG national winner will receive a trip to Beijing to compete in the 2012 International Cocktail Competition.

“The bartending community has demonstrated amazing loyalty to Campari over the last 150 years. Today, they have reintroduced Campari to cocktail enthusiasts and foodies through their innovative drinks and have kindled the current aperitivo trend in America,” said Jason Daniel, Campari Brand Director, Campari America. “As bartenders have clearly made Campari their brand, we eagerly await the aperitivo creativity this competition will no doubt unleash.”

Beyond restoring and popularizing the classics among mainstream consumers, a new generation of craft bartenders across the U.S. has embraced aperitivo cocktails as a platform for innovation and experimentation. Highlighting the use of Campari, they have pioneered in-house carbonation, pre-bottled cocktails, barrel aging, on-tap service and other techniques to create new drinks to excite their patrons’ palates. Mixologists have also explored the evolution of the most famous Campari cocktail – the Negroni – by swapping in new ingredients, from bourbon, to cognac, to mezcal, further underscoring Campari’s versatility.

“Aperitivo cocktails have achieved unprecedented popularity from coast to coast in the U.S., thanks in large part to the revival of the Negroni, Campari’s signature cocktail,” said Abou-Ganim. “We’re delighted that Italy’s sophisticated version of ‘Happy Hour’ has taken root in America’s drinking culture. This competition will help spotlight the category’s best of the best and will introduce new classic aperitivos to the cocktail pantheon.”

About Campari
Campari is a contemporary classic. Bold, passionate and completely unique, Campari makes a dry and refreshing cocktail that can be enjoyed anytime. The recipe, hand-crafted according to the same secret family recipe invented in Italy in 1860, is the base for some of the most famous cocktails around the world, including the Negroni and the Americano. Campari’s unique taste is obtained through an infusion of bitter herbs, aromatic plants and fruit, creating the consummate aperitif. With its distinct red color, aroma and flavor, Campari has always been a symbol of passion.

About USBG
The USBG is the largest network of professional bartenders in the U.S. who come together to share the craft of mixology. With over 60 years of presence in the United States and International coverage in affiliation with the International Bartender’s Association (IBA) in over 50 countries, the United States Bartenders’ Guild is setting the standard for the profession throughout the country. With the resurgence and increasing popularity of the cocktail, there is a high demand for creative and professional bartenders. As an industry leader, the USBG is responsible for educating its members about current trends while encouraging them to start new ones. For more information, visit

About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), together with its affiliates Gruppo Campari. At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers, and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY In fusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More information can be found at, and Twitter: @CampariAmerica. Please enjoy Campari America brands responsibly and in moderation.

About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (“Gruppo Campari”), is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the USA and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, Carolans, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella Mosca and Teruzzi&Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,200 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. < a href=”” target=”_blank”>! mparigro

More information on the company can be found at

Media images are available at

Media Contacts:
Hanna Lee/Jen Neugeboren
Hanna Lee Communications

SOURCE Campari

PRN: L.A. Superior Court Approves of Young Attorney’s “Timing Choice-of-Law” Argument that California Contracts Freeze the State of the Law Upon Execution, Avoiding Concepcion’s Reach

L.A. Superior Court Approves of Young Attorney’s "Timing Choice-of-Law" Argument that California Contracts Freeze the State of the Law Upon Execution, Avoiding Concepcion’s Reach

SAN FRANCISCO, March 14, 2012 /PRNewswire/ — announces a major California Superior Court victory for Attorney Stephen Noel Ilg of San Francisco. After multiple oral arguments and seven submitted briefs, Attorney Stephen Noel Ilg, at the time a second-year associate with the Oakland law firm of Scott Cole & Associates, defeated a Motion to Compel Arbitration based on a California common law rule of contract interpretation effectively freezing the state of the law at the time a contract is signed.

In the matter argued by Mr. Ilg and his firm, Thomas Allen v. 99 Cents Only Stores, Inc. (Los Angeles Superior Court Case No. BC457737), Mr. Ilg, a 2010 graduate of the NYU School of Law, was representing employees of 99 Cent Only Stores asserting various wage and hour claims. The company filed a motion to dismiss the entire class action and force the lead plaintiff out of court and into private arbitration. The company’s primary argument was that an earlier U.S. Supreme Court ruling in AT&T Mobility LLC v. Concepcion, 131 S.Ct. 1740 (2011) overruled other plaintiff-friendly cases on which plaintiffs’ counsel were likely to rely.

Mr. Ilg successfully argued that although the Court believed Gentry and similar cases were no longer valid law under Concepcion, plaintiffs could nonetheless rely on them based on a somewhat obscure principle of contract interpretation holding that an agreement explicitly governed by California law should be interpreted in light of the law in effect at the time the agreement was signed. On this basis, Mr. Ilg persuaded the Court that Concepcion was inapplicable to the lead plaintiff who had signed his arbitration agreement prior to the Concepcion opinion. The Court thus ruled in favor the right of the class to proceed with their lawsuit as a group in court, instead of compelling a single individual into arbitration.

This important ruling potentially clears the way for innumerable plaintiffs—including employees and anyone subject to a California-governed arbitration agreement executed before Concepcion—to maintain class actions in court, despite more recent employer-friendly case law. is a California-based consulting firm providing Internet marketing solutions to U.S. attorneys and law firms. For further information, contact Michael Lubofsky, Esq., Founder of at (415) 508-6263 or visit them online at


PRN: Gay Activists Recruit Kids to Fight Homophobia in Schools by Giving Away Thousands of Free “OK4U2BGAY” T-Shirts to Teens

Gay Activists Recruit Kids to Fight Homophobia in Schools by Giving Away Thousands of Free "OK4U2BGAY" T-Shirts to Teens

Activists Launch, Use Slick "Glee-Inspired" Viral Video to Promote Acceptance of Homosexuality and Fight Bullying and Suicide

SAN FRANCISCO, March 14, 2012 /PRNewswire/ —, a gay activist and T-shirt website, launched today and released its first viral video campaign targeting school kids with an offer of a free “OK4U2BGAY” T-shirt. The free pro-gay shirt will be shipped to any teen who simply makes a special YouTube video pledge to speak out against homophobia at school and support gay marriage. Inspired by the hit show “Glee,” the organization released a slickly-produced musical commercial showcasing a same-sex teen kiss and kids dancing in front of hot-pink school lockers while singing a catchy pro-gay song.


Organizers say the teen-targeted campaign is in response to who they call, “ballot box bullies” – politicians who directly inspire a climate for schoolyard bullies to torment LGBT kids. They cite initiatives to ban gay marriage in North Carolina and Minnesota, “Don’t Say Gay” Bills in Utah and Tennessee, and Rick Santorum’s promise to “force-divorce” thousands of legally married gay and lesbian couples as motivation for their pro-gay message to kids.

“We are recruiting kids to the cause of promoting the acceptance of homosexuality in schools,” said Luke Montgomery, director of the video. “In a world full of bullies, suicide and hate, thousands of school kids wearing a pro-gay message in classrooms can be lifesaving and great. Kids are born gay, lesbian, bi and trans – and when I came out at 15, I was brutally beaten and left unconscious and bloody in a ditch. In 2012, kids should not be bullied and attacked just for being who they are. This free T-shirt will be a pro-gay billboard plastered on the chests of thousands of kids in classrooms across the nation. Our agenda is simple: to tell kids that it’s “OK4U2BGAY.” is all about giving kids, gay and straight, the power to speak out against hate – and get a cool free T-shirt while doing it. Everyone says ‘it gets better’ – this makes it better.”

Featuring T-shirts with slogans such as “Legalize Love” and “Bullies Suck,” the website is also making an appeal to adults using a model like the successful “One for One” charitable efforts of the TOMS shoe company. For every hoodie, tank top or tee sold on, the organization will give a teen an “OK4U2BGAY” tee for free.

Video Sound Byte: “It’s OK to be gay. It’s great if you’re straight. But I ain’t down with this homo-hate!”

The campaign also plans a national “Pink School Bus Tour” of T-shirt & wristband giveaways at schools in “homophobia hot-spots.” Using funds received through branded product sales, including T-shirts, bumper stickers, and wristbands, the company will continue to produce creative video campaigns targeting kids designed to be spread by teens and adults alike on YouTube, Facebook, Tumblr and Twitter.

To view the full assortment of campaign gear for sale, please visit The company will be holding frequent T-shirt and wristband giveaways via Facebook and Twitter to grow the online movement of teens and to promote acceptance of homosexuality in classrooms across the nation.

Helpful links

Embed Video:

Twitter: @H8SUXFreeTs




PRN: SpeedGauge Introduces GPS Accuracy Verification Technique and Service

SpeedGauge Introduces GPS Accuracy Verification Technique and Service

SpeedGaugeAssurance helps telematics service providers to better monitor infield devices and data quality

SAN FRANCISCO, March 14, 2012 /PRNewswire/ — SpeedGauge, a leading provider of business intelligence and location-based analytics for the trucking and insurance industry, today announced a new GPS data accuracy and quality verification technique. This new technology platform, called SpeedGaugeAssurance, assists telematics service providers to unobtrusively monitor the accuracy of infield devices and to benchmark the performance of devices in real-world operating conditions.

GPS data accuracy, often affected by faulty installation, impacts the quality of vehicle operation reports and creates costly post-sale customer service issues for service providers. SpeedGaugeAssurance uses proprietary analytic techniques to monitor and assess the directional and positional accuracy of real-world data. In addition, it does not require known fixed locations to measure and benchmark accuracy.

“This technology benefits telematics service providers by reducing post-installation customer service issues and by allowing industry leaders to assure their fleet customers that their infield devices are performing optimal,” said Chris Kantarjiev, Ph.D., chief technology officer of SpeedGauge. “This technology can be used to rate service offerings and provide real-world verification of superior infield performance.”

SpeedGaugeAssurance is a new offering that grows out of the company’s technical partnership with leading telematics service providers to deliver driver behavior monitoring and coaching tools to fleets. This platform marries safety, risk, GPS analysis and coaching tools to enable smarter and safer driving.

About SpeedGauge
SpeedGauge, a privately held company founded in 2002 and located in San Francisco, provides patented BI and analytics to the commercial transportation industry. SpeedGauge’s software solution is available through its network of GPS fleet tracking partners and 3rd party providers around the globe.

Deployed across thousands of fleets, SpeedGauge is currently available in North America, Europe and Australasia, with plans to expand to other regions. For further information on the company, its technology and solutions, visit

SOURCE SpeedGauge

PRN: FanCake Debuts as First Live Social Gaming Experience for Sports Watching, Celebrates March Madness Tournament

FanCake Debuts as First Live Social Gaming Experience for Sports Watching, Celebrates March Madness Tournament

Mobile Social Sports App Revolutionizes How Fans Watch Sports, Provides Live Social Games While Watching Televised Sporting Events

SAN FRANCISCO, March 14, 2012 /PRNewswire/ — Kwarter, a mobile application factory building apps that lie at the intersection of the social, mobile and TV spaces, announced today the launch of its first app, FanCake. FanCake turns live televised sporting events into interactive and social games, connecting millions of sports fans, teams, broadcasters, brands and athletes to enhance the game watching experience.

As the first live mobile and social gaming experience for sports fans, FanCake is a free iOS app for the iPhone, iPod touch and iPad, which enables fans and viewers to participate in televised sports by competing with and against one another, showcasing their sports knowledge, and socializing with Facebook friends and fellow fans – all based on the action on TV.

With the NCAA Men’s Basketball Tournament kicking off Thursday, FanCake will include all 67 games of the annual March Madness event and host a live, in-app tournament. Fans can play along while watching each game and compete for medals, trophies and win social challenges.

Revolutionizing the Way Fans Watch Sports

FanCake builds game-watching communities to connect sports fans, brands, broadcasters and athletes to enhance the game watching experience. It’s the first app to add a fun, social, and rewarding game layer on top of live sporting events.


  • Choose a game and instantly play along, compete against and connect with Facebook friends and other fans watching the game
  • Win rewards and trophies as you build your FanCard
  • Predict the outcome of the next play
  • Select from numerous professional and collegiate leagues and teams
  • iPhone, iPod touch and iPad compatibility

“Sports are an inherently social and competitive activity, and FanCake enhances the game-watching experience by adding a game layer around the game’s actual events, players, history and milestones,” said Kwarter CEO Carlos Diaz. “FanCake will revolutionize how fans interact with live televised events, and enable them to not only watch, but play along with the game as well.”

FanCake is unique from any other sports applications because it enables all viewers, sports enthusiasts and casual fans or onlookers to play along with FanCake and enhance their viewing experience.

To download the FanCake app on your iPad, iPod Touch or iPhone,
For more information on Kwarter, go to

About FanCake
FanCake makes watching televised sports more fun, social and rewarding. The social app is the first live social and mobile game that enables millions of sports watchers to participate in televised sporting events by competing against one another, showcasing sports knowledge and socializing with Facebook friends and fellow fans – all based on the action on TV. FanCake’s game-watching communities connect millions of fans, brands, broadcasters and athletes. More information here:

About Kwarter
Kwarter is a mobile application factory that builds rich, immersive apps that lie at the intersection of the social engagement, mobile and television spaces. Headquartered in San Francisco, Calif., Kwarter was founded in 2011 and develops fun, interactive, social and unique mobile experiences on the iOS platform. More information here:

SOURCE Kwarter

PRN: Sojern Receives U.S. Patent for Method to Provide Customized Messages to Travelers

Sojern Receives U.S. Patent for Method to Provide Customized Messages to Travelers

SAN FRANCISCO, March 14, 2012 /PRNewswire/ — Sojern, the travel data and media company, has been awarded a U.S. Patent 8,131,592 for “providing customized or personalized content, relevant and timely messages and targeted advertising to travelers based on their destination and dates of travel.”

The patent application was filed by Sojern’s founder, Gordon Whitten, prior to the launch of Sojern’s boarding pass technology that powers the online check-in process for American Airlines, Alaska Airlines, Delta Air Lines, US Airways and United Airlines.

“We are delighted to receive recognition from the U.S. Patent Office for our unique process and technology,” said Mark Rabe, Sojern president and chief executive officer. “Gordon’s vision to partner with the largest U.S. airlines nearly five years ago has revolutionized travel advertising by allowing marketers to deliver the right message to the right traveler at the right time.”

To augment its boarding pass business, the company recently launched the Sojern Media Platform (SMP), a marketing decision engine which combines Sojern’s proprietary data, advanced technology and targeting algorithms to maximize yield for its travel partners by reaching consumers at every point of the travel purchase funnel.

About Sojern

Sojern, Inc. is the premier travel data and media company. It has strategic partnerships with world’s leading airlines, hotels, car rental companies, and other travel industry organizations, including American Airlines, Alaska Airlines, Carlson Wagonlit, Delta Air Lines, Hawaiian Airlines, Kayak, Travelport, United Airlines and US Airways. Sojern combines the most advanced travel advertising platform with a proprietary data set from the company’s network of strategic partners to offer advertisers the ability to target high-value consumers. Sojern is a privately held company with offices throughout the US. For more information, please visit

SOURCE Sojern, Inc.