PRN: Cord Blood Registry Partners With BabyCenter® To Bring Cord Blood Banking Content To The iPad

Cord Blood Registry Partners With BabyCenter® To Bring Cord Blood Banking Content To The iPad

Industry-first tablet experience brings detailed birth preparation class to families whenever, wherever they want it

SAN FRANCISCO, Aug. 16, 2012 /PRNewswire/ — BabyCenter®, LLC, the #1 pregnancy and parenting mobile and web destination worldwide, and CBR (Cord Blood Registry), the world’s largest and most experienced cord blood bank, today announced a deal that brings detailed information on cord blood banking to the immersive BabyCenter Birth Class on the iPad. The class is now available for free at Leveraging traditional ad units and original video content, the sponsorship showcases the uniquely immersive editorial and marketing experience that the iPad delivers.

According to BabyCenter’s recent 2012 American Media Mom report, moms are early adopters of the latest technologies and are leveraging their capabilities to their fullest extent. Moms are 26% more likely than the general population to own a tablet or use one at least once a month.

“The decision to bank a child’s cord blood involves a lot of education and planning for moms- and dads-to-be and by partnering with BabyCenter to deliver this information in the iPad Birth Class, we’re taking advantage of a rich experience where information-seeking parents already are,” said Marc Jakary, Senior Manager of Marketing and Advertising, CBR. “We’ve been a long-time partner of BabyCenter’s and are excited to continue to innovate with them across new platforms and experiences.”

The self-paced three-hour BabyCenter Birth Class is divided into three sections: Understanding Labor, Key Decisions to Make, and Things to Do Before You’re Due. It provides expectant parents with an invaluable tool to prepare them for childbirth, all from the comfort of home. The multimedia birth class includes important information, mom-to-mom wisdom, and trusted advice from leading experts, and it’s an appealing solution for parents-to-be who can’t otherwise attend in-person childbirth classes due to work schedules, budget constraints, or bed rest.

The amount of information about the birthing process and the variety of choices a family can make lends itself to the immersive experience of the iPad. Moms- and dads-to-be can watch the class multiple times, share the class with other members of their family who may be present with them during the birth, and personalize the experience for themselves and their families. Cord blood banking likewise presents a dense set of information to digest and act upon. The CBR program demonstrates the power of rich video education experiences and the compelling partnership of rich content and marketing messages.

“We’re very proud of the industry-leading mobile and tablet experiences we’ve developed for moms, and we’re thrilled to partner with CBR to bring innovative advertising experiences to the iPad Birth Class,” said Mike Fogarty, Group Publisher of BabyCenter. “Our priority is to be there for Mom at every stage of her parenting journey, with the solutions she needs, when and wherever she needs them. CBR’s sponsorship is a great complement, delivering moms even more useful content as part of the Birth Class experience.”

About Cord Blood Registry
CBR® (Cord Blood Registry®) is the world’s largest and most experienced cord blood bank. The company has consistently led the industry in technical innovations and safeguards more than 425,000 cord blood collections for individuals and their families. CBR was the first family bank accredited by AABB and the company’s quality standards have been recognized through ISO 9001:2008 certification—the global business standard for quality. CBR has also released more client cord blood units for specific therapeutic use than any other family cord blood bank. Our research and development efforts are focused on helping the world’s leading clinical researchers advance regenerative medical therapies. For more information, visit

About BabyCenter®
BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. It’s the #1 pregnancy and parenting mobile and web destination worldwide, reaching more than 10 million moms monthly in the United States and more than 26 million moms monthly in 22 markets from Australia to India to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world’s partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that’s remarkably right at every stage of their child’s development. BabyCenter also works with some of the world’s most prominent brands and institution s to provide life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter is a member of the Johnson & Johnson family of companies.

SOURCE BabyCenter(R) LLC


PRN: 40% of Those With an Interest in Cloud Services Don’t Have a Process to Assess Provider Security According To New InformationWeek Reports Research

40% of Those With an Interest in Cloud Services Don’t Have a Process to Assess Provider Security According To New InformationWeek Reports Research

At the same time, 25% of these respondents allow or will allow sensitive data to be stored in the cloud, and another 31% are considering it.

SAN FRANCISCO, Aug. 16, 2012 /PRNewswire/ — InformationWeek Reports(, a service provider for peer-based IT research and analysis, announced the release of its latest research report. Cloud Security: Verify, Don’t Trust analyzes results from InformationWeek’s 2012 Cloud Security and Risk survey. More than 360 business technology professionals responded to this poll.

Research Summary:

InformationWeek asked respondents to share their attitudes about cloud security and their approaches to assessing provider security controls, including the use of technical audits, vulnerability assessments and penetration tests. Survey participants were also asked about IT’s use of auditing reports and documentation such as the SSAE 16 and the Cloud Security Alliance’s CAIQ.


  • 55% of respondents that use or plan to use or are considering cloud services say unauthorized access to or leak of proprietary data is a top concern, trumping issues such as performance and vendor lock-in.
  • 20% say cloud providers have superior security controls.
  • 35% perform or plan to perform vulnerability assessments of cloud providers; another 5% do so or will do so even though their contract with the provider forbids it.
  • 28% run or will run at least one mission-critical application in the cloud.

The report author, Michael Davis, is CEO of Savid Technologies, a security consulting firm.

For full access to the research data, members can download now:

“The safety of a company’s data is too important to just blindly trust that a cloud provider has the proper security controls and sound operational procedures,” says Andrew Conry-Murray, editor at large for InformationWeek Reports. “Cloud customers and potential customers have to be prepared to invest the time to perform repeatable and process-driven assessments of a provider’s security capabilities. Our report offers helpful guidance.”

For more information:
Art Wittmann
VP & Managing Director, InformationWeek Reports

About InformationWeek Business Technology Network (

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like (security), (networking and communications) and BYTE (consumer technology). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb’s and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to m ake strategic business decisions.

About UBM TechWeb (

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb’s communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a gl obal provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.


PRN: JetBlue Airways and KaBOOM! Embark on their 15th Playground Build Together

JetBlue Airways and KaBOOM! Embark on their 15th Playground Build Together

– Hundreds of volunteers from the airline and the Community School for Creative Education, organizers from KaBOOM! and local residents come together to build a new playground in Oakland –
– The playground location was determined by JetBlue’s customers who were invited to vote on the next playground location on its Facebook page in February. The Bay Area was the lucky winner and will have a brand new park this summer –

OAKLAND, Calif., Aug. 16, 2012 /PRNewswire/ — JetBlue Airways (Nasdaq: JBLU) today is proud to announce a partnership with the Community School for Creative Education and KaBOOM! to build a playground in Oakland, CA, reaffirming its commitment to the West Coast community. JetBlue and long-standing partner KaBOOM! have worked together over the last seven years to build playgrounds for children across the airline’s network. The playground location was determined in February by JetBlue’s customers who were invited to vote on the next playground location on its Facebook page. The Bay Area was the lucky winner and will have a brand new park this summer, the 15th playground built through the partnership and the third in California.

(Logo: )

“While it may be our 15th KaBOOM! build, this is the first customer chosen one! We’re really proud to have our customers and crewmembers participate in the process from day one and couldn’t be happier with the location,” said JetBlue’s Director of Corporate Social Responsibility Icema Gibbs. “We look forward to a day of building and fun-filled activities at the Community School for Creative Education and KaBOOM! We’ve been an active member of the Bay Area community since our beginning and can’t think of a better way to strengthen our commitment than to partner with KaBOOM! to create a safe space for our kids to play at the Community School for Creative Education.”

“KaBOOM! is thrilled to continue our tremendous work with our National Partner, JetBlue,” said KaBOOM! Founder and CEO Darell Hammond. “Every child deserves to have a great place to play and we made that possible for children at the Community School for Creative Education, while bringing KaBOOM! one step closer to our vision of a great place to play within walking distance of every child in America.”

“Community School for Creative Education is honored to be chosen as recipients of a KaBOOM! JetBlue playground!” said Dr. Ida Oberman, Community School for Creative Education Founder & Director of Development and External Affairs at. “We are thrilled that the children of Community School and our neighborhood will have the opportunity to enjoy recreation and play in a healthy, safe, and fun environment. This playground fulfills an important aspect of our school mission, which is to provide children with opportunities for play and creativity. On behalf of our school community and neighborhood, we are eternally grateful to KaBOOM! and JetBlue!”

As the funding partner for this build, JetBlue volunteers and community residents will work side–by-side to create a new playground for the children of the Community School for Creative Education. This will be JetBlue’s second playground built in California this year and record fourth playground built in 2012 (Long Beach, CA; San Juan, Puerto Rico; Boston, MA: San Francisco, CA; and New York, NY). In seven years, JetBlue and KaBOOM! have built 15 playgrounds, engaged more than 3,000 volunteers and served more than 8,000 children every year by providing a safe place to play.

About Community School for Creative Education
Community School for Creative Education, is the only free, Waldorf-inspired multicultural urban charter community school in the nation. Community School opened in East Oakland in September 2011. Its mission is to advance equity by offering a Waldorf-inspired, college-prep, culturally-rich education to the diverse students of Oakland. In partnership with parents, community-based organizations, and accomplished educators, we launched this multi-cultural, multi-lingual, community-owned school for 102 low-income, and in poverty K-3 students (soon to be 300 pre-K-8 students) in East Oakland, where students currently only have a 60% chance of graduating high school. We assembled a team of educators, with a combined 120 years of Waldorf experience; their diversity and that of our s tudents, mirrors the community we serve, and is a crucial element in our ability to secure powerful community partnerships and support from parents, local social service organizations, the school district and the county.

About KaBOOM!
KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 89,000 places to play, built more than 2,100 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The< /i> New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit

About JetBlue Corporate Social ResponsibilityJetBlue is committed to the cities it serves through support and alignment with not-for-profit organizations that focus on children, education, communities and the environment. Through a variety of programs and activities, JetBlue crewmembers are encouraged to help make an impact and inspire greatness in others while enriching the lives of individuals and communities across the airline’s network. Through JetBlue’s Community Connection Volunteer Program and other Corporate Social Responsibility initiatives, JetBlue partners with a variety of philanthropic and community-focused organizations, including KaBOOM!,, The American Cancer Society and their Making Strides Against Breast Cancer Walks; First Book, a not-for-profit organization with the mission to give children from low-income families the opportunity to read and own their first new books; and PBS KIDS, where JetBlue partnered to create Soar with Reading – Let Your Imagination Take Flight, a literacy campaign to help raise readers. In addition, JetBlue has created a platform called Jetting to Green which encourages environmentally-friendly practices through education and volunteerism.

About JetBlue Airways
JetBlue is New York’s Hometown Airline™ with focus cities in Boston, Fort Lauderdale-Hollywood, Los Angeles, New York City, Orlando and San Juan. Known for its award-winning service and free in-flight entertainment as much as its low fares, JetBlue offers the most legroom in coach of any U.S. airline (based on average fleet-wide seat pitch for U.S. airlines) as well as super-spacious Even More Space seats. JetBlue is also America’s first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue’s control. Visit for details. JetBlue serves 71 cities with 800 daily flights. Later this year JetBlue plans to introduce service to Providence, Rhode Island, as well as Cartagena, Colombia; Grand Cayman, Cayman Islands; and Samana, Dominican Republic this November, subject to receipt of government approval. With JetBlue, all seats are assigned, all fares are one-way, and an overnight stay is never required. For information call 1-800-538-2583 (TTY/TDD 1-800-336-5530) or visit

SOURCE JetBlue Airways

Company Codes: NASDAQ-NMS:JBLU

PRN: Trellis Bioscience Awarded SBIR Grant to Advance CMV Program

Trellis Bioscience Awarded SBIR Grant to Advance CMV Program

CMV345 Program Eligible to Receive $3.3 Million in Funding

SOUTH SAN FRANCISCO, Calif., Aug. 16, 2012 /PRNewswire/ — Trellis Bioscience LLC, a private company discovering and developing novel human antibody therapeutics for the treatment of infectious disease and cancer, has been awarded a Small Business Innovation Research (SBIR) fast-track grant to advance its native human antibody against cytomegalovirus (CMV), CMV345, through preclinical development towards an Investigational New Drug (IND) application filing. The four-year, $3.3 million grant is administered by the National Institute of Allergy and Infectious Disease (NIAID) and will support manufacturing, toxicity testing, and further documentation of efficacy including mechanism of action studies.

“Trellis has successfully deployed our proprietary CellSpot technology to discover four superlative antibodies targeting high-impact infectious diseases, including CMV, RSV and Group 1 and Group 2 Influenza,” said Stote Ellsworth, President and CEO of Trellis. “This substantial SBIR funding provides validation of the strength of our program and allows us to advance our CMV product candidate towards human clinical testing, building value and reducing risk. By staying focused on rare antibody discovery and preclinical development, we stick with what we do best.”

CMV infection in pregnant women who have not previously been exposed to the virus is the leading non-genetic cause of birth defects. To date, none of the multiple vaccine efforts have yielded a product with better than 50 percent reduction in fetal transmission. Trellis’ lead high-affinity native human monoclonal antibody for this indication, CMV345, is intended to neutralize transmission of CMV to the fetus. Recently published research established striking efficacy for hyperimmune globulin enriched for antibodies against CMV, reducing the incidence of birth defects in sero-negative mothers from 43 percent to 13 percent with a P-value of less than 0.01.1 In studies that supported the company’s SBIR grant application, Trellis’ single antibody CMV345 demonstrated dramatically greater potency and breadth of activity when compared to the same commercial immune globulin product. These initial data suggest that single antibody therapy such as CMV345 is capable of blocking viral infection of all relevant cell types, including critical fibroblast cell types which other published antibodies fail to protect.

CMV345 is also applicable in transplant indications where CMV is the leading infectious disease cause of morbidity and transplant loss. Published studies point to favorable transplant outcomes for patients who are fortunate to have even low concentrations of CMV345-like antibodies in their serum antibody repertoire.2,3

CMV345 was discovered utilizing Trellis’ CellSpot™ platform, which excels at rapidly identifying and isolating ultra-rare, high-quality native human antibodies directly from blood samples as well as other antibody library sources. The CellSpot technology enables high-throughput screening of human B cells in a multiplexed format based on predetermined selection criteria such as specificity, affinity and cross-reactivity. Leveraging CellSpot, Trellis has successfully discovered monoclonal antibody candidates addressing CMV, respiratory syncytial virus (RSV), and Influenza Group 1 and Group 2. Current CellSpot discovery programs are addressing methicillin-resistant Staphylococcus aureus (MRSA), Streptococcus A (GAS), and a new anti-cancer target in collaboration with the National Cancer Institute (NCI).

About Trellis Bioscience
Trellis is a venture-funded therapeutic antibody company formed around a breakthrough, high throughput discovery platform capable of isolating ultra-rare therapeutic-grade antibodies directly from the blood cells of humans and other antibody library sources. Trellis’ CellSpot technology has generated a robust pipeline of early-stage programs targeting respiratory syncytial virus (RSV), cytomegalovirus (CMV), influenza, methicillin-resistant Staphylococcus aureus (MRSA), Streptococcus A (GAS) and cancer. For more information about Trellis Bioscience, please visit the company’s website at

1 Visentin et al, Clin Infect Dis. 2012 Aug ;55(4) :497-503
2 Ishibashi et al, Transpl Infect Dis. 2011 Jun; 13(3):318-23
3 Ishibashi et al, Clin Infect Dis. 2007 Jul 1 ;45(1) :60-7

SOURCE Trellis Bioscience

PRN: London Games Attract blinkx Audience Streaming Beyond Sports

London Games Attract blinkx Audience Streaming Beyond Sports

From the Queen to the Dream Team, videos featuring athletes with attitude and spectator scandals were a draw during the 21 days of the 2012 Summer Olympics

SAN FRANCISCO, Aug. 16, 2012 /PRNewswire/ — The podium results are in on! Now that the London 2012 Summer Olympic Games have come to a close in grand fashion, blinkx, the world’s largest and most advanced video search engine, has compiled the most searched non-sports specific videos during the 21-day gathering to celebrate Olympics entertainment beyond the events.

  • The gold medal goes to the Queen! While the world enjoyed the fun and pageantry of the opening ceremonies in London, Queen Elizabeth observed the event with an unamused stare in place of a smile. The Queen’s subjects, as well as the rest of the world, could not get enough of her decidedly sour look, placing this video footage as the number one non-sports Olympic search over the course of the games.
  • The silver medal goes to Kobe Bryant’s Dream Team boast! Bryant made a polarizing proclamation that this year’s U.S. Olympic Basketball squad could beat out the famed 1992 Dream Team. Coverage and commentary surrounding the statement, including an amused retort from legendary Dream Team member Michael Jordan, was the second most popular search around this summer’s Olympic games.
  • The bronze medal goes to the 100 meter “bottle incident”! A bystander allegedly threw a plastic bottle on the track seconds before the start of the men’s 100 meter track finals, in which Usain Bolt sprinted to victory. The bottle-tossing offender was subsequently punched by bronze medal winning Judo star Edith Bosch, leading to a scandal in the stands and the third most video searches of the games.

For more entertaining and outrageous videos of the London 2012 Summer Olympics, and for seamless, instant access to over 35 million hours of video and audio content, visit

About blinkx
blinkx plc (LSE AIM: BLNX) is the world’s largest and most advanced video search engine. Today, blinkx has indexed more than 35 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx’s founders set out to solve a significant challenge – the growing amount of TV and user-generated content on the Web means keyword-based search technologies only scratch the surface. blinkx’s patented search technologies listen to—and even see—video on the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world’s most frequented sites. blinkx is based in San Francisco and London. More information is available at

SOURCE blinkx plc

Company Codes: LSE:BLNX

PRN: Practice Fusion Partners with NJ-HITEC to Help Local Doctors Earn Up To $44K in Government Incentives

Practice Fusion Partners with NJ-HITEC to Help Local Doctors Earn Up To $44K in Government Incentives

New Jersey doctors go digital with the help of New Jersey’s Regional Extension Center and the fastest growing EMR community in the country

SAN FRANCISCO, Aug. 16, 2012 /PRNewswire/ — Practice Fusion – the nation’s largest doctor-patient community – and the New Jersey Health Information Technology Extension Center (NJ-HITEC) are teaming up to help medical professionals across New Jersey quickly and easily start using Practice Fusion’s free Electronic Medical Record (EMR) system. The partnership, the first of its kind for Practice Fusion, aims to provide doctors with all the resources they need to qualify for up to $44,000 in Meaningful Use incentives, a federal program designed to promote EMR usage.


As part of the Health Information Technology for Economic and Clinical Health (HITECH) Act, the incentives are motivating medical professionals across the nation to transition from paper records to EMRs. Regional Extension Centers (REC) like NJ-HITEC were created to ease the transition for practices evaluating a new EMR by providing them with resources and recommendations. RECs also work with the practice to implement the EMR, improve the practice’s workflow and ensure patient information remains secure. NJ-HITEC was established as a resource for over 18,000 New Jersey primary care physicians (PCP), many of whom are still looking for the right EMR.

“We currently have over six thousand primary care providers signed up,” said William O’Byrne, Executive Director at NJ-HITEC. “It can be a major burden to learn and implement Meaningful Use requirements while trying to run a practice. We’re here to make sure practices properly use their EMR and receive their incentive check. Practice Fusion will be extremely helpful to our New Jersey physicians and we look forward to working with them to assist anyone wishing to achieve Meaningful Use.”

Key Facts:

  • New Jersey is one of the top five states that attested for Meaningful Use using Practice Fusion to date
  • NJ-HITEC has received more than $23 million in funding from the Center for Medicare and Medicaid Services (CMS) which has already been used to provide EMR guidance and resources to 5,935 Primary Care Providers (PCP)
  • Of those PCPs, 3,782 have adopted an EMR and 947 have demonstrated Meaningful Use
  • NJ-HITEC expects help a total of 5,000 doctors attest to Meaningful Use over the next two years
  • Practice Fusion has waived the fee for the NJ-HITEC team to attend Practice Fusion Academy at the San Francisco headquarters, where they will receive expert training in the EMR system
  • NJ-HITEC will have special access to specific Meaningful Use resources from Practice Fusion to better assist providers
  • Existing Practice Fusion users in New Jersey will have the option to connect with NJ-HITEC for additional resources and training

“NJ-HITEC and Practice Fusion share the same goal—helping physicians improve their practice with technology to save lives,” said Todd Martin, Senior Vice President of Business Development at Practice Fusion. “We aim to get as many New Jersey doctors on Electronic Medical Records as possible through our partnership with NJ-HITEC, our first REC partner in our effort to reshape healthcare.”

To learn more about Practice Fusion or this partnership, please visit

About Practice Fusion
Practice Fusion provides a free,web-based EMR system to physicians. With medical charting, scheduling,e-prescribing (eRx), lab integrations, referral letters, Meaningful Use certification, unlimited suppor t and a Personal Health Record for patients, Practice Fusion’s EMR Software addresses the complex needs of today’s healthcare providers and disrupts the health IT status quo. Practice Fusion is the fastest growing Electronic Medical Record community in the country with more than 150,000 users serving 50 million patients. The company closed a $34 million Series C financing led by Artis Ventures in June. For more information about Practice Fusion, please visit

Press Contact
Stephanie Schlegel
Email: sschlegel
Location: San Francisco
Phone: 415.692.7186

SOURCE Practice Fusion

PRN: From Basics to Balance Sheets: New Book Explains Aircraft Finance

From Basics to Balance Sheets: New Book Explains Aircraft Finance

SAN FRANCISCO, Aug. 16, 2012 /PRNewswire-iReach/ — XOJET Advisory Council member Reza Taleghani has a deep understanding of the operational aspects of the aviation industry and how to explain its inner workings. It’s experience he gained on the job as the former president and CEO of Sterling Airlines.


Now Taleghani and co-authors Bijan Vasigh and Darryl Jenkins are sharing their industry expertise in their new book Aircraft Finance: Strategies for Managing Costs in a Turbulent Industry. Whether you’re running an airline, operating a corporate fleet or managing your own investments in private jets, Aircraft Finance will answer questions like: How do you most efficiently use the aircraft to ensure a decent rate of return? How do you estimate an aircraft’s value and decide whether it’s worth the maintenance required to care for it? How much investment is too much?

“We wrote this book because we perceived a lack of any relevant texts dedicated to the subject matter of selecting and financing aircraft,” says Taleghani. “We’ve tried to approach the topic from both the theoretical as well as practical perspectives so that readers get a sense for the various ways to judge value—and the best manner to reduce financing costs—by evaluating various market alternatives.”

Designed for financial planners, airlines, leasing companies, bankers, insurance companies and aircraft manufacturers, Aircraft Finance is designed to equip readers with a solid background in aircraft finance, valuation, leasing, debt financing and securitizations. It includes a detailed methodology to help you more efficiently manage your return on investment and operating costs, as well as to help you more effectively analyze revenue.

“Aircraft values are largely determined by market dynamics,” Taleghani says. “New aircraft prices are a function of the negotiations between manufacturers and customers, but also factor in the demand for the type of plane being purchased. We dedicate time in the book to broadening the buyers’ perspective so that they can make sure they’re selecting aircraft according to their true needs. We also explain various ways to best evaluate value.”

Now a managing director and group head at J.P Morgan Securities, Taleghani began his career in J.P. Morgan’s Global Aerospace Group, where he covered airlines and leasing companies. He subsequently moved into the Securitized Products Group, where he led the company’s efforts in financing transportation assets in the bond markets, including EETCs and pooled aircraft securitizations.The methods described in Aircraft Finance aren’t just theoretical—they’re the result of the authors’ extensive experience in the aviation industry as well as several collaborative research projects and real-world applications.

Co-authors Bijan Vasigh and Darryl Jenkins also bring a wealth of knowledge to the book. Vasigh, a professor of economics and finance at the College of Business at Embry-Riddle Aeronautical University, has written and published many articles about the aviation industry and is the author of several leading textbooks. A 30-year veteran of the aviation industry, Jenkins is a regular commentator for the major TV networks on aviation issues and is regularly quoted in the print media as well.

Aircraft Finance explains in great detail and depth everything from the industry’s “food chain” to insights into how money is made and lost, giving readers an inside look into—and valuable tools for—a complex business.

Media Contact: Maiah Hollander XOJET, 650-676-4700, blog

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