PRN: HABU™ music for iPhone & iPad Lets Music Lovers Create Playlists and Discover Music to Match Their Every Mood

HABU™ music for iPhone & iPad Lets Music Lovers Create Playlists and Discover Music to Match Their Every Mood

SAN FRANCISCO, July 20, 2012 /PRNewswire/ — Gravity Mobile™ today announced HABU music, a new App for iPhone and iPad that takes just one-touch to create killer playlists to match a user’s every mood – happy, sad and everything in between. HABU dives deep to analyze a user’s music library, delivering mood-based playlists and recommending similar songs to preview and purchase from iTunes. HABU is Retina worthy with support for iCloud music playback and is available today in the App Store for $0.99.

HABU makes it easy to navigate expansive music collections, which for many have grown out of control with a typical music fan now having more than 7,000 songs. With even more choices today between iTunes, social networks, and old MP3s, curating playlists and organizing music has become much more daunting and frustrating than in the past.

HABU was developed to help solve the problem of massive music collections featuring technology from Gracenote® that organizes songs by 25 grouped moods and 100 granular mood characteristics. As HABU analyzes a user’s music library, colorful circles grow and shrink on-screen to represent songs that fit a particular mood. A different mood map is created for each user, visualizing their music from “calm” to “energetic” and “dark” to “positive.” The bigger, more vibrant the circles, the more songs they have of a particular mood in their music collection.

As users slide their fingers around their mood map, HABU instantly plays music that fits their mood. Need to get pumped up for the gym? Just tap “Euphoric/Energy” to play music to get the blood pumping. Get dumped by a significant other? Tap on “Strong/Stable” or “Party/Fun” to move on.

“As personal music collections begin to shift from what were small, home-based libraries to include Cloud-based services of more than 12 million songs, we wanted to make it easy and fun for users to navigate their music while encouraging them to learn more about their musical tastes,” said Eric Allen, General Manager of Gravity Mobile. “With these principles in mind, we created HABU — a simple and visually rich experience for music lovers to create mood-based playlists, discover new music and rediscover old favorites buried in their collection.”

HABU isn’t your average recommendation engine either. Any song in a user’s music library can be used to seed recommendations from the Cloud based on moods. If a HABU user is enjoying a playlist containing the song Set Fire To The Rain by Adele, they can use that song as a starting point to discover other songs with similar moods. When they find one they like, they can preview it before purchasing on iTunes. It’s that simple.

Download HABU music from the App Store to organize your music by moods and create playlists with just one tap:

Learn more about HABU Music:

About Gravity Mobile
Gravity Mobile has been designing and developing innovative applications for iOS, Android, RIM and BREW since the early days of Mobile. The company has a growing list of products including its top ranked MusicID® app. Gravity Mobile has worked with all facets of the mobile industry including large telecom, media, and device companies. Sony, Nielsen, Verizon Wireless, AT&T, NVIDIA, Pandora and Wieden+Kennedy are just a few of their clients. Gravity Mobile, a wholly owned subsidiary of Gracenote®, is headquartered in San Francisco, Calif.

HABU music is a registered trademark of Gravity Mobile. All other names are trademarks and/or registered trademarks of their respective owners.

Samantha Steinwinder
Concept PR (for Gravity Mobile)
1 (206) 760-9809

Jeff Benson
Gravity Mobile
1 (415) 431-8489 x7514

SOURCE Gravity Mobile


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