PRN: HISTORY® and Delivery Agent Expand T-Commerce Initiative with Premiere of New Competition Television Series, Picked Off

HISTORY® and Delivery Agent Expand T-Commerce Initiative with Premiere of New Competition Television Series, Picked Off

Premiering July 11 at 10pm ET
Verizon FiOS TV Customers Can Purchase Replica Valuables via Remote and Compete Online via Live Auctions for the Show’s Hidden Treasures

SAN FRANCISCO and NEW YORK, July 11, 2012 /PRNewswire/ — HISTORY and Delivery Agent have expanded their groundbreaking television commerce initiative to additional programming. Delivery Agent Inc., the leader in transactional media for more than 350 of the world’s leading global media brands, will power HISTORY’s newest competition series, Picked Off, premiering Wednesday, July 11 at 10pm ET. The new series featuring amateur antiquers competing for a $10,000 prize will join Pawn Stars, American Pickers and Ice Road Truckers as shows that enable viewers to purchase products related to or seen on screen using their remote controls.

Behind the expertise of judges and third generation dealers Todd and Ethan Merrill, the challengers will hunt for rare valuables and bring them to the Dealers’ Room for appraisal. The team whose item brings in the lowest appraisal gets “Picked Off” and goes home. Throughout the six episodes of Picked Off, viewers at home will be able to experience the thrill of the hunt by bidding online on actual items discovered in each episode via: or The online auction which is powered by Delivery Agent, offers viewers the opportunity to own the very valuables they are seeing uncovered in front of them.

For Verizon FiOS TV subscribers wishing to immerse themselves further, viewers can use their remote controls to purchase a wide range of replica collectibles featured on the show, including: rare arcade games, pinball machines, radios and soda machines dating back to the late 1800’s.

“Helping realize the continuing success of this television commerce initiative with more programming and content is a big step,” said Mike Fitzsimmons, Delivery Agent CEO. “Connecting audiences at home with the rush of capturing forgotten valuables and hidden treasures as they watch from their living room represents a new way of enhancing the viewer experience.”

Viewers can access the t-commerce application to purchase products from Picked Off and other HISTORY programs by clicking the HISTORY icon that will appear on the TV screen. The application displays shopping items for the customer to view and purchase on the right hand side of the TV screen while the television program simultaneously runs on the left. Viewers can then use their FiOS TV remote control to purchase items and securely check out using Delivery Agent’s TV Wallet™ – the transaction engine used by top media companies. Viewers can also access the HISTORY Shop application through the FiOS TV Application Storefront under the Shopping category.

The popularity of HISTORY’s hit series American Pickers has ignited the allure of hunting for collectibles and potentially bringing in the big bucks in the process. In Picked Off, amateur weekend pickers go head-to-head in a series of elimination challenges to find items they think will fetch top market value. In every episode the pickers travel to a different location to stave off elimination and pick their way toward a giant cash prize of $10,000 in the final challenge.

PICKED OFF is produced for HISTORY by Cineflix (Top Collector) Inc. Susan Werbe is Executive Producer for HISTORY. Executive Producers for Cineflix are Simon Lloyd, Mark Poertner and Charles Tremayne. Stephen Pettinger is Co-Executive Producer and Julie Cooper is the Supervising Producer.

About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 350 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, Showtime, The CW, Univision Communications, and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles, Denver and London, Delivery Agent deploys its technology platform, including commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at


HISTORY® is the leading destination for factual entertainment, including award-winning original series and specials that connect viewers with history in an informative, immersive and entertaining manner across multiple platforms. The network’s all-original programming slate, including scripted event programming, features a litany of hits including American Pickers®, American Restoration™, Ax Men™, Ice Road Truckers®, Pawn Stars®, Swamp People® and Top Shot® as well as epic mini-series and specials such as the Emmy® Award-winning Gettysburg, America The Story of Us, Hatfields & McCoys, Vietnam in HD and 102 Minutes That Changed America. The HISTORY website is the leading online resource for all things history, and in 2011, the United States Library of Congress selected HISTORY’s Civil War 150 site for inclusion in the historic collection of Internet materials related to the American Civil War sesquicentennial.

SOURCE Delivery Agent, Inc.


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