PRN: New Amsterdam® Spirits Introduces Two Fruitful Additions to its Portfolio

New Amsterdam® Spirits Introduces Two Fruitful Additions to its Portfolio

New Amsterdam Continues to Grow with the Launch of Red Berry and Peach Flavored Vodkas

[09-July-2012]
MODESTO, Calif., July 9, 2012 /PRNewswire/ — New Amsterdam Spirits is proud to announce the newest additions to its portfolio, New Amsterdam Red Berry and Peach Flavored Vodkas. Made from the finest quality grains and fruit flavors, both 70 proof vodkas are five times distilled for unparalleled smoothness.

“The flavored vodka category is rapidly expanding as drinkers of white spirits look to expand their palates,” said Gerard Thoukis, Director of Spirits at New Amsterdam Spirits. “We saw an opportunity to introduce flavored vodkas that are approachable in their taste profiles while still being unique to the category. The result is two premium vodkas that are so smooth they can be enjoyed straight or on the rocks, yet versatile enough to be easily mixed in a variety of cocktails.”

New Amsterdam Master Distiller Andrew Curtis describes New Amsterdam Red Berry Vodka as having “a luscious, sweet, rich berry flavor with well-balanced, intense aromas of fresh strawberry and red raspberry. Along with a hint of sweet brown spice and a silky smooth mouthfeel, it has an ultra-clean finish.” In contrast, Curtis describes New Amsterdam Peach Vodka as having “a vibrant, sweet, succulent peach flavor. Along with subtle hints of floral and vanilla, New Amsterdam Peach Vodka exhibits a soft, refreshing mouthfeel.”

New Amsterdam Red Berry and Peach Vodkas are available nationally for a suggested retail price of $14.99/750mL. Both flavors will be sold alongside New Amsterdam Gin and New Amsterdam Vodka.

New Amsterdam Red Berry Vodka Cocktails
By Hal Wolin of The Cocktail Guru

New Berry Lemonade
2 oz. New Amsterdam Red Berry Vodka
1/2 oz. fresh lemon juice
1/2 oz. simple syrup
8-10 mint leaves

Directions: In cocktail shaker, combine mint and simple syrup. Muddle mint gently. Add rest of ingredients and then shake with ice. Strain into ice filled highball glass.

Garnish: mint sprig and lemon wedge

The Berried Treasure
1 1/2 oz. New Amsterdam Red Berry Vodka
3/4 oz. lemonade
3/4 oz. white crème de cacao

Directions: Combine all ingredients in cocktail shaker. Shake with ice. Strain into a martini glass.

Garnish: optional lemon peel

New Amsterdam Peach Cocktails
By Hal Wolin of The Cocktail Guru

Peach Punch
2 oz. New Amsterdam Peach Vodka
1/2 oz. fresh lime juice
1/2 oz. fresh orange juice
1/2 oz. elderflower liqueur

Directions: Combine all ingredients in cocktail shaker. Shake with ice. Strain into martini glass.

Garnish: lemon wedge (or slice of peach, when in season)

New Peach Fizz
2 oz. New Amsterdam Peach Vodka
3/4 oz. pineapple juice
3/4 oz. pomegranate juice
Club soda

Directions: Combine all ingredients in cocktail shaker, except for club soda. Shake with ice. Strain into ice filled highball glass. Top with club soda.

Garnish: candied ginger or lime wedge

About New Amsterdam® Spirits
New Amsterdam® Spirits is based in Modesto, California. New Amsterdam Gin received the Platinum Award at the 2011 SIP Awards, was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition, and was awarded a score of 95 by Wine Enthusiast. Introduced in 2011 as the sister brand to New Amsterdam Gin , New Amsterdam Vodka was awarded a score of 92 by The Tasting Panel, received “Three Stars” from F. Paul Pacult’s Spirit Journal and was noted as a “Best Buy” by Beverage Testing Institute. New Amsterdam Red Berry and Peach Flavored Vodkas joined the line-up in 2012.

For more information, visit www.newamsterdamspirits.com.

SOURCE New Amsterdam Spirits

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