PRN: 75 Year Old Tequila Tapatio™ Lands at Last In The U.S.

75 Year Old Tequila Tapatio™ Lands at Last In The U.S.

SAINT HELENA, Calif., June 27, 2012 /PRNewswire/ — After 75 years of distilling Tequila in Arandas and selling throughout Mexico, the venerable Tequila Tapatio™ has finally arrived in the U.S.

Distiller/owner Carlos Camarena has developed cult like status with Tequila lovers. The hard to obtain Tapatio brand stands alone with its traditional Tequila flavor profile accenting the 100% Highlands Blue Agaves. Why is it so loved?

“It’s the 75 year old icon of Tequila,” says Eric Johnson, co-owner/ respected bartender of San Francisco’s Bar Agricole. A frequent Tequila seeker, he’s been waiting for years to pour it here in the U.S. “…The long wait is finally over,” he said with enthusiasm as he received cases from the first delivery.

Carlos Camarena’s La Altena Family Distillery distills its Tequila only from estate grown blue agaves. When Charbay’s father and son team decided to distill their own Charbay Tequila, the Camarenas invited the distillers to distill with them.

The two families shared their distilling methods. The friendship expanded into Charbay becoming the exclusive USA Importer of the Tequila Tapatio brand.

True Tequila aficionados and star bartenders make the trek to Carlos Camarena’s La Altena Distillery as a right of passage into the old family world of Tequila. Many have tried for years to get Tapatio into the U.S. Finally the friendship of two distilling families opened the exporting channels.

Tapatio has an authentic spicy flavor that is disappearing in modern Tequilas. Its lore was earned with 75 years of one family’s dedication to all the old traditional steps of making Tequila.

“Tapatio is one of the most stellar brands out there,” says Dori Bryant, founder of ‘Spirits of Mexico’ events. “Each time someone asked my opinion, I’d say: GET IT – GET IT – GET IT!!!!!!!!!!”

Suggested Retail: $34 per liter bottle
Sip over ice, in a Margarita or Paloma


National Sales
Bryan 707-287-4633

California Wholesale
jenni of Marko K Spirits 707-287-6319

Charbay is owned and operated by the Karakasevic family. 12th generation Winemaker & Grand Master Distiller Miles Karakasevic and his son, Marko, produce small-batch spirits in their classic Alambic Charentais Pot Still. They also make ports with selections of their 28-year library of brandies. Visits to their Napa valley winery are by appointment.

Charbay: Registered Trademark of Domaine Charbay
Tapatio is the US Trademark of Domaine Charbay

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Marko Karakasevic

SOURCE Charbay Winery & Distillery


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