PRN: Realtor Ken DeLeon Takes Top Sales Spot In The U.S.

Realtor Ken DeLeon Takes Top Sales Spot In The U.S.

Silicon Valley Broker beats adversity… and the market

[22-June-2012]
PALO ALTO, Calif., June 22, 2012 /PRNewswire/ — The Wall Street Journal and REAL Trends, Inc. today announced that Ken DeLeon of DeLeon Realty is the nation’s #1 real estate agent out of over a million agents with approximately $275 million in sales volume in 2011.

After graduating with High Honors from U.C. Berkeley School of Law and practicing law for several years, Ken followed his passion for real estate a mere 9 years ago. DeLeon, still in his thirties, credits his meteoric climb to being the top agent in the nation to two things: the laser-like focus that follows two near-death experiences as well as his unique multi-faceted, highly sophisticated and innovative approach to sales.

To fully know what drives Ken’s success, one must know Ken. He survived being run down by an under-the-influence driver, only to be recently diagnosed with cancer. He beat both. His is a resiliency born from challenge. And today, there’s not a challenge –real estate or otherwise – that he’s not ready to tackle. Ken states, “I do not fear death, I fear living a mediocre life.”

Many of DeLeon’s sellers come from the demanding population of Silicon Valley venture capitalists, Stanford professors, entrepreneurs and CEOs. For them, and all his clients, he uses statistical data and analysis to develop a detailed marketing plan for each home, with multi-media ad campaigns targeting an exact audience.

DeLeon also employs a personal concierge on call 24/7 to help clients maximize the value of their property through home improvement projects. From developing a plan to connecting clients to the most trusted contractors in the area, the concierge sees the project through without hassle or headache. And, “We can ask for great savings,” says DeLeon, “because we generate so much business and we pass these volume discounts along to clients.”

As for his open houses, DeLeon is second to none with catered lunches, lattes and extended hours. More often than not, Ken is on hand greeting visitors and answering questions.

For buyers, Ken creates neighborhood guides with more than 200 pages of original materials that identify the best deals. “I use economic models and analysis to empirically illustrate which neighborhoods have the greatest appreciation potential. This sets our company apart from brokers who just show houses.”

DeLeon’s website features complete video tours of each house he lists as well as walking tours of Palo Alto neighborhoods geared for buyers coming from out of the area. “For instance,” says DeLeon, “in the Silicon Valley luxury market, 75% of our buyers are coming either directly from Asia, or their parents are Asian, coming mainly from urban centers in China and India. They like amenity-heavy communities that are flat—good for walking—and have excellent schools at every level. I’ve had all-cash offers from foreign buyers who’ve never been to the property, based solely on those videos.”

Before discovering his passion for real estate, DeLeon worked as an attorney at Wilson Sonsini Goodrich & Rosati, where he honed his negotiation skills. An additional background in mathematics and economics enables him to successfully analyze and forecast real estate pricing, trends and outlooks for the San Francisco Bay Area market.

DeLeon attributes much of his personal success to his upbeat, positive outlook on life. He chronicles his two near-death experiences in his memoirs “Why Do Bad Things Happen to Sexy People?” DeLeon lives in Palo Alto with his four children.

CONTACT: Stephanie Kelmar, Media Advisor, DeLeon Realty, +1-650-391-4212, Stephanie.kelmar

SOURCE DeLeon Realty

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