PRN: CakeHealth Enhances Design to Streamline Health Insurance Management

CakeHealth Enhances Design to Streamline Health Insurance Management

SAN FRANCISCO, June 13, 2012 /PRNewswire/ — ).

Since their launch, CakeHealth has garnered feedback from their users through email, online surveys and in-person interviews. Throughout a two-week marketing campaign, over 300 active users submitted feedback about why they liked the site and what product improvements they wanted to see in the future. According to the team, the findings from the campaign were enlightening.

“By listening to our users, we identified specific patterns and behaviors that led us to rethink our product.” said Rebecca Woodcock, CEO and Founder of CakeHealth. “What we found is that users interested in our site wanted to answer three fundamental questions about their health insurance: how much do I owe, how long until my insurance kicks in and how much does healthcare financially impact my household – so we rebuilt our product to more effectively answer all three questions upon login.”

The redesign is just one of many enhancements CakeHealth will be making to the site throughout the year. The company also has a number of strategic partnerships lined up, along with an aggressive and promising product roadmap.

Every year around 12 billion transactions occur in healthcare from claims settlements to bill payments, with 300 billion spent on consumer in and out of pocket expenses. What’s more, insurance costs are increasing at a rate of 30% per year. CakeHealth users have been feeling the pain; around 50% are responsible for an estimated deductible of $2000 per plan year. Unsurprisingly, this adds up to a pile of paperwork and major financial responsibility for the consumer to sort through and understand.

About Cake Health

Founded in 2010, ­­­The CakeHealth site, fully encrypted, ensures security and privacy. The company launched to the public at TechCrunch Disrupt in September 2011 and is located in San Francisco, California. For more information or to sign up, visit

SOURCE CakeHealth


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