PRN: Coverity Rated as Transformational in the Testing Market by Leading Analyst Firm

Coverity Rated as Transformational in the Testing Market by Leading Analyst Firm

Receives transformational rating in voke, inc. report for second consecutive year
Development testing cited as a key factor driving innovation in the testing market

SAN FRANCISCO, June 6, 2012 /PRNewswire/ — Coverity, Inc., the development testing leader, today announced that Coverity has been rated as a Transformational vendor in the voke Market Mover Array™ Report for Testing Platforms, the highest rating available in the report. Coverity’s rating is recognition of the impact that development testing, an emerging category, is having on driving innovation in the testing market. Coverity has been rated as a Transformational vendor for the second consecutive year of the report.

The report examines the current state of the software testing market and provides analysis of the vendors vying to move the market beyond the status quo through innovation, technology, and the conversation in the market.

The report defines Transformational vendors as those that are changing the tone and direction of the market. These vendors may include newer entrants to the market that have either innovative technology or the ability to take a long view of the market and articulate it. These vendors are typically challenging the pivotal vendors to innovate either in terms of technology or marketing acumen.

Coverity ranked first out of 19 vendors in Marketing Ability and ranked among the top three vendors in Innovation and Technology, the two axes that comprise the report ranking. Coverity earned high marks due to its ability to bring clarity and focus to the development testing category by championing the notion of quality earlier in the lifecycle and throughout complex supply chains; its market expansion strategy to both the enterprise and embedded markets via lifecycle integrations with HP Application Lifecycle Management and Wind River; and its ability to transform the discussion in the market by taking the topic of testing from the practitioner to the executive by linking software quality to brand reputation.

The report states, “Coverity, a company steeped in serious technology, places great emphasis on communicating with and delivering value to the business. This unique approach continues to serve Coverity exceptionally well. The company has been able to successfully shift the tone of the conversation in the market from a narrow focus on the technology it makes to the broader and more important topic of the business problems its technology helps to prevent and solve. Coverity is changing the image of what a software company is and how it delivers value.”

In the report, voke also discusses the rising strategic importance of testing professionals based on the business value delivered through a dedication to software excellence. Innovation such as development testing is helping to drive this organizational transformation.

The report continues, “Developers and executives alike should incorporate development testing solutions into the workflow of an organization to deliver predictability, traceability, visibility, and transparency of its own software and supply chain while ultimately protecting the brand.”

“Ultimately, a software failure is a brand failure,” said Theresa Lanowitz, founder of voke, inc. “Coverity is leading the market conversation by using business-orientated thinking to gain the attention of C-level executives outside of the technology domain by linking development testing to cost reduction, accelerated time to market, and brand reputation.”

“We are honored to be recognized for our market leadership and technology innovation in the testing market,” said Anthony Bettencourt, Chief Executive Officer at Coverity. “We are well poised to continue to lead the market shift as development testing drives transformation within development organizations and software quality is viewed as a strategic enabler for customer satisfaction and competitive advantage.”

Online Resources:

About Coverity
Coverity, Inc., (, the development testing leader, is the trusted standard for companies that need to protect their brands and bottom lines from software failures. More than 1,100 Coverity customers use Coverity’s development testing suite of products to automatically test source code for software defects that could lead to product crashes, unexpected behavior, security breaches or catastrophic failure. Coverity is a privately held company headquartered in San Francisco. Coverity is funded by Foundation Capital and Benchmark Capital. Follow us on Twitter or check out our blog.

SOURCE Coverity, Inc.


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