PRN: Bateman Group Expands Ad Tech Practice with Three Client Wins

Bateman Group Expands Ad Tech Practice with Three Client Wins

Adchemy, edo and LifeStreet Media Select Agency for PR, Content Marketing and Social Media Work

SAN FRANCISCO and BROOKLYN, N.Y., June 4, 2012 /PRNewswire/ — Bateman Group, an award-winning integrated public relations and social media communications consultancy, today announced that three new companies have selected the firm as their PR and social media agency of record, effective immediately. These recent additions represent a significant expansion of the agency’s Advertising Technology and Digital Marketing practice. Silicon Valley-based companies Adchemy and LifeStreet Media will be serviced from the firm’s San Francisco headquarters while edo, which is based in the Midwest, will be serviced by a team located both the San Francisco and Brooklyn offices. New clients announced today include:

Adchemy, Foster City, Calif. — Adchemy helps advertisers leverage consumer intent to create more effective digital advertising experiences.

edo, Nashville, Tenn. — edo helps advertisers connect online advertising with in-store results through card-linked offers that are targeted and automatically available on credit, debit cards and mobile phones.

LifeStreet Media, San Carlos, Calif. — LifeStreet Media is a leader in global in-app advertising solutions for Facebook, Apple and Android application developers.

“Adchemy was not just looking for a PR firm that understands high-tech PR and could seamlessly fit into our existing marketing team — we were looking for a partner we could implicitly trust,” said Murthy Nukala, CEO and founder, Adchemy. “We’re thrilled with the results Bateman Group has provided thus far, and we’re looking forward to a long and fruitful relationship.”

“It’s exciting to be working with three ad tech leaders that are literally changing the way advertising inventory is sold, experienced and consumed on the Internet,” said Bill Bourdon, senior vice president, Bateman Group. “These recent wins validate the genuine domain knowledge and influencer relationships we bring to the table for our ad tech clients, and that our content-led approach to strategic communications is really working.”

About Bateman Group

Bateman Group is an award-winning integrated public relations and social media communications agency founded in 2004 around a compelling vision — to make a bigger market impact for a smaller, more select group of companies. In 2012, Bateman Group was named one of the “Best Boutique Agencies to Work For” by The Holmes Report and received two Bulldog Media Awards in the Green and General Consumer categories. Bateman Group is headquartered in San Francisco with offices in Brooklyn. For more information, please visit the company website or the Bateman Banter blog.

Sara Fastenberg
Bateman Group
(415) 503-1818, ext. 31

SOURCE Bateman Group


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