PRN: SocialMatica 2012 Presidential Election Dashboards Show Romney Significantly Behind Obama in Social Media Brand

SocialMatica 2012 Presidential Election Dashboards Show Romney Significantly Behind Obama in Social Media Brand

SocialMatica proprietary technology reveals President Obama’s overall brand value notably higher than Mitt Romney’s due to exposure in social media

SAN FRANCISCO, May 22, 2012 /PRNewswire/ — SocialMatica, the innovative leader of social media analytics, today released results of over 5 weeks of competitive data tracking, both digital and social, on the 2012 Presidential campaign. Results show Obama with a considerable lead over Republican candidate Mitt Romney, who has been standing still in social ranking since the inception of SocialMatica’s presidential campaign tracking efforts. Complete dashboards can be viewed on SocialMatica’s website (

“When Mitt Romney became the inevitable Republican candidate, we shifted our tracking efforts away from the GOP Primary race and onto the 2012 presidential race. What is surprising is the use of social media by Obama’s campaign, and relative lack of visibility from Mr. Romney. As such, Obama’s brand value, or equity, continues to rise, leaving a serious gap for Romney to contend with,” said Gary Hermansen, CEO of SocialMatica.

“When we review the Top Topics of conversation for each candidate, collected and analyzed with our proprietary web crawling technology, we see some very interesting results. President Obama is trending with topics that more closely align with a national perspective – for example Nation, Economy and Taxes. Romney’s topics seem to be looking backwards at the Republican Primary. His social conversations remain centered around his colleagues Rick Santorum, Newt Gingrich and Ron Paul. What we also find interesting is the dominance of the Huffington Post on social media ranking, out-performing other media outlets by 5x,” continued Hermansen.

SocialMatica provides analysis and rankings of the 2012 presidential election gathered from vast amounts of available online data, including Facebook, blogs, twitter feeds, LinkedIn, online news sites, discussion groups, forums, and web traffic.


Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint. Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives.

Wendy Toth for SocialMatica

SOURCE SocialMatica


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