PRN: Citi Launches “Teach Children to Save” Campaign in California

Citi Launches "Teach Children to Save" Campaign in California

Effort will reach more than 700 children across the state

SAN FRANCISCO, April 24, 2012 /PRNewswire/ — Citi today announced that it is hosting eight events in six California cities in April to Teach Children to Save, part of a national effort to help young people develop lifelong savings habits.

On April 24 and 25, 100 volunteers from across Citi’s businesses will visit eight California schools, teaching more than 700 students from Sacramento to San Diego about the importance of responsible spending habits and saving for the future.

“Citi is committed to empowering individuals and families with the knowledge and resources they need to improve their lives,” said Rebecca Macieira-Kaufmann, President of Citibank California, who is teaching students in San Francisco. “Through our partnership with Teach Children to Save, we can help hundreds of California students learn how to save for the future and develop responsible financial behaviors that will last a lifetime.”

Citi will host Teach Children to Save seminars in Los Angeles, Sacramento, San Diego, San Francisco, San Jose and Oakland. Among the events:

  • In San Francisco, 12 Citi volunteers will teach 150 third, fourth and fifth grade students at Junipero Serra Elementary School about the importance of saving.
  • In Los Angeles, 50 Citi volunteers will work with more than 200 sixth grade students at Robert F. Kennedy Community Schools, teaching them how to save for the future through the Citi Cost of Cool curriculum.

Added Macieira-Kaufmann: “We are proud to support Teach Children to Save. Providing our youth with the skills and resources they need to manage their finances is one of the greatest gifts that we can give.”

Citi and Citi Community Development have been involved with Teach Children to Save for 13 years. During that time, more than 3,500 Citi volunteers have taught more than 90,000 students in the United States. The Teach Children to Save initiative reinforces Citi’s commitment to improving the financial capability of consumers so that they can make informed financial decisions, and build and preserve assets that will help them achieve a secure financial future.

Citi supports financial education around the world. In 2011 alone, the Citi Foundation committed more than $25 million globally – nearly $13 million of which was invested in the United States – to support nonprofit partners that work with low-income individuals to build savings, reduce their debt, improve their credit and better manage their expenses.

Teach Children to Save is a national campaign that raises awareness about the role that banks and bankers play in helping young people develop lifelong savings habits. Since 1997, the campaign has reached 3.4 million young people with the help of some 80,000 banker volunteers, an annual awareness day – Teach Children to Save Day – and the Teach Children to Save website:

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Additional information may be found at | Twitter: @Citi | YouTube: | Blog: | Facebook: | LinkedIn:

SOURCE Citigroup Inc.

Company Codes: NYSE:C

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