PRN: The BrainYard Wins 2012 min’s Best of the Web Award

The BrainYard Wins 2012 min’s Best of the Web Award

Site Celebrates Its First Year with Top Honor for Best New B2B Website

[10-April-2012]
SAN FRANCISCO, April 10, 2012 /PRNewswire/ — The BrainYard, a joint venture between UBM TechWeb’s InformationWeek and Enterprise 2.0 Conference, has been selected as the winner of the min’s Best of the Web Award for the best new business-to-business publication website, acknowledging UBM’s vision to leverage social media in the enterprise and engage the social business community. Min’s Best of the Web Award is the industry’s top honor in the digital space, recognizing outstanding websites and digital initiatives among magazine publishers as the industry’s trusted source of the consumer and B2B magazine business. For more informa tion, visit: http://www.minonline.com/bestoftheweb2012/.

“The min’s Best of the Web Award is a well-respected competition amongst media publishers and it’s wonderful to be able to receive this recognition after just one year,” said Alex Dunne, Online General Manager at UBM TechWeb. “The BrainYard covers one of the hottest business technology trends – The Social Enterprise – and has created an online community for professionals to engage, share and collaborate on all things social business.”

In a special issue of min and min’s B2B highlighting Best of the Web winners, Steve Smith, Digital Media Editor for min, said, “Congratulations to all of our Digital Hall of Fame inductees, BOW winners and honorable mentions. You really get it.”

The BrainYard distinguished itself on its “how-to emphasis” and step-by-step case study approach where The BrainYard reporting staff details creating collaborative tools and implementation strategies in the wake of the proliferation of social media tools today. UBM was identified by min as “target[ing] a market opportunity and a niche that needed filling.” Since its launch a year ago, The BrainYard has had over 500,000 unique visitors and doubled budgeted revenue.

Min’s Best of the Web Awards program recognized The BrainYard as the best new B2B site and Rodale’s Fitbie.com as the best new consumer site. New site honorable mentions went to The Grindstone and AtlanticCities.com from the publishers of The Atlantic. The BrainYard is proud to find itself in such great company of other leading brands. A full list of 2012 award winners and honorable mentions is available here: http://www.minonline.com/bestoftheweb2012/.

As the online destination for social business, The BrainYard provides news, analysis and insights on the social business market. This rich third-party information is fueled by commentary and discussion based on the latest news, analytical research, real-world case studies, and practical advice. The site was launched as a joint venture between UBM TechWeb’s InformationWeek and Enterprise 2.0 Conference. More information is available at www.thebrainyard.com.

About UBM TechWebUBM TechWeb the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb’s communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Cloud Connect, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines I nformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a part of UBM plc, one of the world’s largest media businesses as a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

SOURCE UBM TechWeb

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