PRN: National Brow Week: Benefit Cosmetics Raises Eyebrows!

National Brow Week: Benefit Cosmetics Raises Eyebrows!

SAN FRANCISCO, April 10, 2012 /PRNewswire/ — Benefit Cosmetics has declared April 16 – 22, 2012 – National Brow Week. The San Francisco-based beauty brand dubbed “The Brow Authority” and known for its fun instant beauty solutions has been shaping brows for over 35 years. The week long festivities celebrate EYEBROWS and “what a difference a brow makes.”


With over 400 Brow Bars across the US and over 650 Brow Bar locations around the globe, Benefit Cosmetics is the world leader in BROWS and employs more than 1200 licensed professional Aestheticians & Arch Experts, highly trained in the art of brow shaping. The concept of Benefit Brow Bars originated in the brand’s San Francisco Boutiques where Benefit has been arching brows since 1976. In 2003, Benefit brought their unique concept to department stores, opening the first Brow Bar inside Macy’s Union Square in San Francisco. The instant accessibility and “drop in now” approach made it an instant success. Today, Benefit has Brow Bar locations in Macy’s, Ulta, Bloomingdale’s, & Belk stores across the country.

At the Benefit Brow Bar, a Benefit-trained aesthetician will wax or tweeze your brows into a customized shape designed specifically for your face. The Benefit Brow philosophy is simple: “Brows are the frame to your face, so let’s celebrate them!” After 36 years of shaping brows, that’s exactly what Benefit plans to do with this weeklong event.

In honor of “National Brow Week”, Benefit Brow Bars & Boutiques nationwide will be holding a week long “bow to the brow” celebration. On Saturday, April 21, 2012, Benefit will attempt to set the Guinness World Records(r) title for “the most eyebrow arch services performed in one day.” Witness the record breaking brow-phenomenon at the brand’s flagship Brow Bar at Macy’s Union Square in San Francisco.

In addition, on April 21, 2012, Benefit will also attempt to set a new Guinness World Records(r) title for the “the most eyebrow arch services performed in a 24 hour period around the world!” Benefit Brow Bars & Boutiques from all around the world, including those in US, UK, Ireland, France, Spain, Italy, China, Hong Kong and Australia will be participating in this record-breaking brow event.

Join us on Saturday, April 21st 2012 and help make brow history!

Brow Facts:

  • Benefit performs a brow arch every minute somewhere in the US!
  • Benefit is the largest employer of professional aestheticians in the world.
  • Benefit sells 1 brow product a minute, 24 hours a day, 365 days a year at 2100 counters worldwide.
  • Benefit Brows are FREE on your birthday (just flash your valid government ID).
  • To celebrate Birthday Brows, Benefit has created the ultimate brow-raising birthday card to send to your friends on Facebook! ‘Cause every gal (and guy) deserves a fab and free brow arch on their birthday!
  • In the new book, “Raising Eyebrows”, best-selling author Cameron Tuttle relied on the brow experts at Benefit to be her go-to brow source, as she divulges everything you need to know about brow-WOW’s (on sale at Amazon, Barnes & Noble,, Benefit Boutiques & Benefit Brow Bars across the US).

Press contact:
Juliette Levy

SOURCE Benefit Cosmetics


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